Apple CEO Tim Cook has become Lumon's newest employee in a promotional spot for the second season of "Severance." The teaser, which was shared by director Ben Stiller, sees Cook heading down to the severance floor after undergoing the surgical procedure to divide his identity between work and personal life.

Apple TV+’s mind-bending workplace thriller whose Season 2 budget reportedly topped $200 million — will deliver payback for the tech company. But Apple boss Tim Cook is doing his part to drive tune-in for Team Lumon.

The hit Apple TV+ workplace thriller "Severance" returned for a second season last week, and Apple continues to heavily market the show.

"Severance" director Ben Stiller has shared a video of Apple CEO Tim Cook's new morning routine, as he goes from being an outie to an innie, in the now famous Lumon elevator.