Beast Games may have shattered streaming records, but the show's true significance lies in what it reveals about Amazon's evolving retail media strategy.

The first four episodes of Beast Games have now aired, the beginnings of what is likely to be a long-term collaboration between the world's most popular YouTuber and Amazon Prime. Beast Games is inspired by both Netflix's Squid Game and the most popular video on MrBeast's channel,

Prime Video is shifting a greater share of its overall TV spend to Britain, according to Amazon UK boss Chris Bird. Bird was speaking on a Royal Television Society (RTS) panel predicting the year in UK TV,

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Beast Games ,” the reality competition series from YouTube personality MrBeast, is now Amazon Prime Video ‘s most-watched unscripted series ever. The series achieved that by reaching 50 million viewers in the 25 days after its Dec.

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The competition hosted and devised by Jimmy 'MrBeast' Donaldson is one of Prime Video's biggest releases of 2024, the streamer says.

The Amazon Fire TV Cube is one of the best streaming devices available, thanks to its wide range of features and hands-free voice control.

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YouTube said Wednesday that it is adding new experimental features for Premium users, including high-quality audio, a faster playback speed option on mobile, and the ability to “jump ahead” on the web to skip to the more intriguing part of the video.