Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning to writing names on cups.

The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...

If just one cup of coffee doesn’t quite cut it for you, here’s some news that will help get more caffeine flowing through ...