The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

If you’re a fan of blight and violence, you can probably do a lot worse for yourself than spending a few hours watching NFL ...

President Donald Trump’s inauguration numbers are in, and the notoriously ratings-obsessed president isn’t going to be happy.

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This ...

While there are competitors, Nielsen’s ratings are usually the most-referenced, and they’ve even been used for streaming-exclusive properties such as NFL games on Prime Video, Peacock ...

The Nielsens, which measure listener share, come out twice a year in the Boise market. Because they rely on human beings to ...

A peak of 34.4 million people tuned in live to watch the president’s lunchtime swearing-in on the major TV networks, ...