Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse.

One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.

Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.

Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience.