Top 5 in Global 500 – 2025 1. Apple: brand value of $574.5 billion, up 11% from 2024 2. Microsoft: brand value of $461.1 ...

Influencer marketing is another growth driver, contributing 18% to service revenues in FY24, up from 10% three years ago.

Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive ...

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing ...

With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all ...

As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify ...

The stack incorporates the technologies of research AI, generate AI, and predictive AI to help brands improve the ...

Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

Articles written by Vishal Kumar ...

Following the recent ‘The Syllabus of Champions’, Sportz Village, a school sports organisation, has launched its latest ...

The proposed guidelines reshape marketing with data localisation, requiring innovative compliance strategies to thrive in ...

The chairperson and chief creative officer of BBDO India has been appointed as the Jury President for Sustainable Development ...