and for Malbon, this is the first time taking its signature Buckets logo to a spirits icon (though they have waded into the beverage space before with brands like Coca-Cola and Budweiser).

You can see that notably in UNDFTD’s tiger-esque camo print, as well as Malbon’s signature bucket-hat/golf-ball logo mixed with the UNDEFEATED tally mark, a wink to the brand’s winning streak.