Travel advisors say Europe's rivers are ready for a new player with the reach of Royal Caribbean Group, Celebrity's parent company.

Destinations and itineraries haven’t yet been revealed but Celebrity Cruises said it will sail “through the heart of Europe’s culture and history” and on the “world’s most iconic rivers”. Bookings will open later this year and sailings will start in 2027.

Royal Caribbean today announced the launch of Celebrity River Cruises, a premium river cruise vacation that will begin taking bookings this year, according to a press release. The Company has committed to an initial order for 10 transformative ships and plans to sail in 2027.

Royal Caribbean Group has signed an agreement with Chantiers de l'Atlantique to order a sixth Edge Series ship for delivery to Celebrity Cruises in 2028. Edge 6 or “Xcel 2” will be the sister-ship to Celebrity Xcel, which is preparing to take its inaugural sail later this year.

Celebrity Cruises will usher in a new era in river cruising with Celebrity River Cruises, a premium river cruise vacation that will begin taking bookings this year. The brand has signed an initial order for 10 transformative ships that will take guests to historic cities on the world’s most iconic rivers,

Celebrity Cruises launches premium Celebrity River Cruises that will soon take bookings after ordering 10 ships for the brand.

Celebrity plans to launch 10 river cruise ships starting in 2027. It would be Royal Caribbean Group's first major foray into the booming industry.

Usually when Royal Caribbean makes a change to its casino program, it's taking away something players like. The company's namesake cruise line has kept its Casino Royale benefits in place for the past few years,

Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.