LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more balanced view of the customer journey." ...

RealSelf, born 18 years ago as a website marketplace connecting consumers with providers of medical aesthetics, is getting a facelift. A key reason: women also born 18 years ago – and their Gen Z ...

Limited-time collab with Latina pop artist Ally Brooke is part of new CMO Marisa Thalberg's strategy to turn around the ...

Vidhya Srinivasan, who has led Google's ad business for years, will now lead Ads & Commerce teams at the Alphabet company.

Brave Search on Thursday announced a way to customize search rankings by boosting or removing domains from search results.

Many Facebook and Instagram users complained of notifications indicating they were now following the accounts of President ...

Darzalex, which treats multiple myeloma, has become the first Johnson & Johnson drug to ever top $3 billion in quarterly ...

Meta is planning to release new AR smart glasses in partnership with sports retailer Oakley later this year, according to a ...

Dubbed "Media Signal Select," the beta version of this new planning and buying tool was built with input form some alpha ...

Vidhya Srinivasan, who has led Google's ad business for years, will now lead Ads & Commerce teams at the Alphabet company.

In its 15th year as a presenting sponsor at the Sundance Film Festival, Acura will run special events and venues, with a ...

Have you ever felt overlooked or unseen? Kenvue's Joy Ogunneye knows that feeling all too well. Back in college, while ...