While OpenAI’s new agent program, Operator, promises operational efficiencies and personalized marketing opportunities, it also raises concerns, as advertisers and publishers navigate web traffic ...

For the third year in a row, members of the JCDecaux UK programmatic team have selected their standout campaigns of the year.

The spot was created by ad agency McKinney and looks to reinvigorate interest in the 100-year-old condiment maker.

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

Events marketing shows strong predicted growth, kicking the trend of modest budget increases. Louise Watson of Propeller ...

In a relatable spot, Monday.com portrays an office where employees initially dread yet another software update, anticipating ...

Appointed UK chief exec at the communications agency in September, Holland tells The Drum why PR is a brand’s secret weapon ...

Creative freelancer Paul Burke is maddened by the remote work debate. Here, he makes a case for a complete return to the office.

Read this guide to learn how to craft loyalty strategies that inspire your customers to stay, spend, and share.

The TikTok ban hangs in the balance. Tamara Alesi, CEO of Mediaplus North America, reflects on the app’s unprecedented influence – and why it has the power to spark such debate.

B2B tech rarely gets to play the headliner, but one marketing boss is rewriting the rules. With bold campaigns featuring real rock legends, a commitment to ROI and a focus on skills over degrees, ...

The global chief brand and marketing officer says creative advertising can cut through the noise and that purpose-driven storytelling remains key to shaping the future with confidence.